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Tuesday, November 30, 2021

HSE calls for stricter legislation on the sale of sweets

The Health Service Executive’s (HSE) Clinical Lead for Obesity Donal O’Shea has said stricter legislation is required in relation to the sale of sweets to counteract the impact of messaging on children.

While speaking on RTÉ’s Today with Claire Byrne, O’Shea said that when it cannot be done by countering the message, a legislative approach needs to be looked at.

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“I think you do have to look at plain packaging that’s been shown in other countries to reduce consumption”.

He went on to say that boxes of sweets are “unashamedly front and centre” when you walk into a store and at the checkouts.

He highlighted that product placement needs to be looked at while adding that measures similar to those in the Alcohol Bill need to be implemented, such as no points for purchase or an extra bottle if you buy five.

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O’Shea said “children are getting more than 20% of their daily energy intake from high fat, high salt, high sugar treat food,” which he described as being “simply too much.”

He accused the food industry of creating an environment where the unhealthy option is the default and despite a sector of the food industry being very health aware, 90% of the industry is targeting the high fat, high salt, high sugar, low price.

IMAGE – Twitter/paulreiddublin

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