According to new figures released to The Journal, Irish broadcaster RTÉ has spent the equivalent of 7,425 TV license fees on ads for TV licenses since 2018.
The ads, which were featured on the broadcaster’s radio and online channels, cost €396,000 each year from 2018 to 2020.
The total cost of RTÉ TV license advertising from 2018 to 2020 amounted to €1,188,000, which is the equivalent of 7,426 TV license fees.
Between 2011 and 2016, RTÉ spent over €2.1 million on TV license ads featured on radio, television, cinemas and online.
A Parliamentary Question response given by Minister Catherine Martin earlier this year revealed that total TV license revenues collected in 2020 amounted to €222.5 million.
Last December, RTÉ described the system as “broken” at an Oireachtas committee.
The broadcaster’s television controller Adrian Lynch said that the system costs approximately €50 million each year in lost revenue with a quarter of a million people evading the fee and a further 140,000 households without a television.
He stated, “The combination of a broken TV licence system and a precarious commercial environment exposes undeniable vulnerabilities for the national public service media,”.
IMAGE – “MONTROSE TV STUDIOS – DONNYBROOK” by William Murphy CC BY-SA 2.0