Facebook Ireland will be investigating claims of ads that were posted on the platform to promote abortion pill reversal procedures.
The ad library had recently shown records of 92 such ads in the US which were viewed up to 18.4 million times since January 2020.
The Center for Countering Digital Hate (CCDH) first published the report last month and provided separate data to The Irish Times that revealed three such ads had appeared on the platform in Ireland.
The ads had reached up to three million Irish users, according to internal Facebook analytics.
The ads, two of which also appeared in the UK, were linked to two pro-life organisations, according to the CCDH.
A spokeswoman for Facebook Ireland stated that they were not aware of the ads but would be launching an investigation into them and removing them if they breached rules.
In relation to the US ads, she stated that they removed many of them due to violating the platform’s policies while continuing to reject others that break Facebook’s rules.
This comes just as whistleblower Frances Haugen launched accusations at both Facebook and Instagram (which is owned by Facebook) that they put their profits before people.
The CCDH accused Facebook and Google of taking money for ads that promote “an unproven and unsafe medical procedure – so-called abortion ‘reversal’.”
Stating that clinical studies reveal this procedure to be “dangerous, potentially causing severe haemorrhaging”, the CCDH said that in every case, the ads violate the platforms’ own standards.
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