All reality talent shows are to be banned in China as the nation cracks down on what it has described as “immoral” pop culture that is leading young people astray.
Broadcasters have also been ordered by China’s broadcast regulator to portray more masculine representations of men while asking them to resist “abnormal aesthetics” such as “vulgar influencers”, stars’ inflated pay and performers with “lapsed morals”.
Talent shows, which have become massively popular in China, have been criticised by Chinese authorities, who have urged broadcasters to “strongly promote outstanding traditional Chinese culture… and advanced socialist culture.”
This comes as traditional masculine values are instilled throughout the nation by Chinese authorities that have criticised male entertainers who model the effeminate looks of Korean pop idols.
Recently, a Chinese blogger called Feng Xiaoyi was suspended from the Chinese version of TikTok ‘Douyin’ for “promoting unhealthy values”.
The wide-range crackdown on pop culture comes as the Chinese entertainment sector became subject to numerous scandals from some of the biggest entertainers in the country.
Actress Zheng Shuang was fined 299 million yuan (€38,826,806) for tax evasion last week, while Chinese-Canadian pop star Kris Wu has been detained on rape allegations.
Regulators are also attempting to curb what they have called irrational celebrity worship, such as fandoms.
This is one of the many moves that Chinese authorities have taken in relation to controlling their country, with the latest being a restriction that was placed on gaming, preventing children under the age of 18 from playing video games for no more than one hour on Fridays and the weekends.