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Friday, June 25, 2021

Non-alcoholic Guinness to go on sale in Ireland from July

Diageo has confirmed that ‘Guinness 0.0’ is to go on sale in Ireland from mid-july.

The non-alcoholic stout will be available in Irish off-licenses and supermarkets from August.

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Guinness 0.0 has been in development for four years, and Diageo claim the product tastes the same as a regular pint of Guinness, just short of the alcohol.

The non-alcoholic drink is brewed the same as regular Guinness, just with a cold filtration system to filter out the alcohol.

Diageo pointed out that the zero alcohol pint only contains 70 calories in total.

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“We are delighted to bring Guinness MicroDraught, another world-first innovation from Guinness, to pubs around Ireland, meaning that Irish consumers will now have the chance to enjoy a beautiful, non-alcoholic Guinness 0.0, whether in pub or at-home, this summer,” Marketing Director, Alan McAleenan said.

Guinness have said the new keg for the zero-alcohol option will come in a can, which the bar staff will then slot the can into the Guinness MicroDraught unit, and ultimately follow the standard two-pour process.

After being launched in Ireland, Diageo will continue to launch the product throughout the world in 2021.

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