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Friday, June 25, 2021

Non-alcoholic Guinness to go on sale in Ireland from July

Diageo has confirmed that ‘Guinness 0.0’ is to go on sale in Ireland from mid-july.

The non-alcoholic stout will be available in Irish off-licenses and supermarkets from August.


Guinness 0.0 has been in development for four years, and Diageo claim the product tastes the same as a regular pint of Guinness, just short of the alcohol.

The non-alcoholic drink is brewed the same as regular Guinness, just with a cold filtration system to filter out the alcohol.

Diageo pointed out that the zero alcohol pint only contains 70 calories in total.


“We are delighted to bring Guinness MicroDraught, another world-first innovation from Guinness, to pubs around Ireland, meaning that Irish consumers will now have the chance to enjoy a beautiful, non-alcoholic Guinness 0.0, whether in pub or at-home, this summer,” Marketing Director, Alan McAleenan said.

Guinness have said the new keg for the zero-alcohol option will come in a can, which the bar staff will then slot the can into the Guinness MicroDraught unit, and ultimately follow the standard two-pour process.

After being launched in Ireland, Diageo will continue to launch the product throughout the world in 2021.


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