From Monday, there will be three new measures introduced as the government aims to reduce the consumption of alcohol under the Public Health (Alcohol) Act 2018.
The first measure will see the banning of selling alcohol at a reduced price as part of a purchase of another product such as buying six bottles and getting 25% off. However, discounts on individual bottles of alcohol will still be allowed.
Loyalty points on alcohol sales will also be prohibited, as well as short-term promotions that are three days or less.
Both Dunnes Stores and Super Valu have stated that alcohol products will no longer qualify for any incentives associated with its voucher scheme. Grocery and off-licence outlets will also be prohibited from awarding loyalty card points on alcohol sales.