Niall McGarry steps down from Irish role at Maximum Media


Maximum Media founder Niall McGarry has stepped down from all executive responsibilities of its Irish businesses.

The move comes after recent controversy relating to listenership figures with media reports saying that some sponsored content was falsely inflated using a ‘click farm’.

A ‘click farm’ is a large group people hired to click on links or otherwise inflate the figures associated with a piece of content.

It emerged that audio-plays on the 2017 AIB-sponsored Capital B podcast were artificially boosted.

In a statement two weeks ago, Maximum Media said it was aware of the incident in 2017 and said the matter was treated with the “utmost seriousness” at the time and that the one employee involved was no longer working for the company.

-Noah Harte